RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
Vendor Address
2128 15
th
Street, Denver, CO 80202
8 Winchester Place, Suite 303 Winchester, MA
01890
4030 NE 6
th
Avenue
Oakland Park, FL 33334
EVALUATION CRITERIA
1) Ability of Professional Personnel
Describe the qualifications and relevant
experience of the Project Manager and all
key staff that are intended to be assigned to
this project. Include resumes for the Project
Manager and all key staff described,
including staffing to support media planning
and buying. Include the qualifications and
relevant experience of all subconsultants’
key staff to be assigned to this project.
Total points: Maximum 10 points
The first three staff listed in the submittal are shown
below. Qualifications and experience for all key staff
see page(s) 26-33.
JOE CONRAD
Founder & Chief Executive Officer
Since its founding, Joe has been the driving force behind
the agency’s vision and mission, putting his thought
leadership and strategic talents to work for clients
spanning tourism to healthcare. Under his leadership,
the agency has created award-winning, results-driven
campaigns for clients in the public, private, government
and non-profit arenas. Joe spearheads Cactus’ strategic
planning process – directing research, uncovering key
creative and operational insights, crafting winning
positions and developing integrated marketing
communications campaigns. For more than 28 years,
Joe has been on the front line, working with clients to
figure out how to do more with less, to be innovative, to
outsmart the competition, to break through and to make
connections with their audiences. Throughout Cactus’
history, Joe has worked on all of the agency’s travel and
tourism accounts.
NORM SHEARER
Partner & Chief Creative Officer
After joining Cactus in 2003 as a creative director, Norm
quickly became a champion of the agency’s mission and
goals, leading him to become a co-owner in 2007. His
passion, inspiration, creativity and contagious energy
are what fuel the team around him. As head of the
creative department, Norm oversees the precise
execution of all creative work, making sure that no idea
is left unspoken and that no creative path is left
untraveled. He’s just as concerned with implementing a
solid strategy as he is with producing a powerful creative
message – ensuring that each piece of messaging we
create is engaging, effective and on-strategy. With deep
The first three staff listed in the submittal are
shown below. Qualifications and experience
for all key staff see page(s) 23-30.
DENNIS FRANCZAK
CEO, Strategist
Dennis is Fuseideas’ founder and has over 20
years of business experience, most of which
have been dedicated to marketing, interactive
strategy, advertising and public relations. Dennis
has advocated for innovation and the
combination of technology, media and creative in
marketing.
STEVE MASON
SVP, Lead Strategist
- Tourism & Government
Practice
Steve leads the tourism and government practice
for Fuseideas, where he supervises the strategy,
account and PR services department for the
tourism, government and economic development
staff. Steve has over 25 years of experience
leading strategies and marketing campaigns for
the Maine DOT, Maine Turnpike, Maine Office of
Tourism, Maine Lottery, Vermont Lottery, New
Hampshire Lottery, Bermuda Tourism, Tourism
Santa Fe, Bangor International Airport,
Continental Airlines, The Delta Queen
Steamboat Co., Bay Ferries, and San Francisco
International Airport.
LAUREN WILSON
Account Director
Lauren has more than 10 years of agency
experience with a focus on account management
for tourism/hospitality clients, primarily in
Louisiana and the
The first three staff listed in the submittal are
shown below. Qualifications and experience
for all key staff see page(s) 41-67, 74-86.
ANDY PERROTT - FOUNDER + CEO +
EXECUTIVE PRODUCER
Andy Perrott is an Emmy Award winning
Executive Producer, Director and Creative
Executive who has worked extensively with Walt
Disney World, The Travel Channel, Hilton, Pepsi,
Kraft, and many other household brands. Perrott
has produced a number of primetime holiday
specials for Walt Disney and ABC; his tenure as
EP of the Walt Disney World Christmas Day
Parade saw increased viewership (5.5 million
viewers), attracted stars like Celine Dion,
Beyonce and Stevie Wonder, and resulted in his
accepting the 2005 Emmy Award for Best
Special.
DENISE WISSMANN - CO-FOUNDER + CMO +
STUDIOS
Denise Wissmann is a creative thinker, creator
and leader. Early in her career, she won multiple
design scholarships to the top 10 design schools,
and has moved up quickly in each position she
has held subsequently. Denise boasts extensive
experience in emerging tech projects, including
AR initiatives, interactive Web Virtual Reality,
360-degree videos, and Google Device Pairing
Controls. In her six years as Creative Lead at
MAD Studios, she founded and developed the
new Video, Emerging Tech and Animation
departments, securing new client contracts and
boosting the agency revenue by 23% and client
roster by 15% YOY.
CLAUDIA BLUM - MARKETING DIRECTOR /
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
1) Ability of Professional Personnel,
continued.
and expansive experience in the travel and tourism
sector, Norm has worked on clients such as Downtown
Denver Partnership, Globus Family of Brands, Jackson
Hole Travel and Tourism, Keystone Resort,
Breckenridge Resort and Winter Park Resort.
MIKE LEE
VP Strategy
For the past 22 years, including nine at Cactus, Mike
has worked tirelessly to develop overarching strategies
for our clients to solve marketing challenges from an
integrated and unified perspective. As a big picture
thinker who excels at blending big data with audience
insights to craft proven strategies that resonate with
consumers and help clients achieve their brand and
business objectives, Mike is an expert at taking complex
ideas and boiling them down into easy to understand
concepts. Over the years, Mike has contributed his
strategic thinking to a number of travel and tourism
clients including Winter Park Resort, Vail Resorts,
Breckenridge, Globus Family of Brands, Washington
County Tourism, and Jackson Hole Travel and Tourism.
Subconsultant qualifications and experience see
page(s) unable to find.
Cactus will be responsible for all work associated with
this contract. While Cactus has not made any formal
agreements with subconsultants or partners to provide
specific services listed in the RFP, we will leverage our
strong relationships with top consultants, research,
media and production partners throughout the region,
nation, and world to develop and implement the best
solutions on your behalf. And we will always work to
keep your interests, expectations, budgets, and
timelines at the forefront.
Southeast United States. She has managed
numerous integrated marketing campaigns for
DMOs, launched a new DMO brand and
deployed CRM systems to enhance visitor
experience at a luxury hotel.
Subconsultant qualifications and experience
see page(s) unable to find.
PROJECT MANAGER
A spirited leader with significant marketing
experience at Hard Rock International, a global
hospitality brand with 200+ locations in over 70
countries. Success in overseeing the
development, design and deployment of brand-
aligned marketing programs across multiple
channels worldwide. Rare combination of
business strategy, technical knowledge and
creativity. Proven ability to rally internal teams
and leverage outside resources to ensure high-
caliber work. Customer focused with a passion
for coaching teams on brand standards.
Subconsultant qualifications and experience
see page(s) 83 - 86.
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
2) Project Approach
Prime vendor approach to project see page(s) 36-47
Prime vendor approach to project see
page(s) 33-34.
Prime vendor approach to project see
page(s) 87-123.
Describe the prime Vendor’s approach to At Cactus we have a proven process for collaborating We understand the fluid and changing nature of We want to elevate the perception of Greater
the project (message platform, channel with destination partners to develop, deploy and managing a tourism account and have the right Fort Lauderdale by more effective aspirational
strategy, integration). Include how the prime optimize highly effective tourism marketing campaigns. mix of strategy, experience and expertise to help positioning and clearly-defined differentiators.
Vendor will use subconsultants in the It’s a process that enables us to create work that breaks you. Here is how we can leverage our Through gains in brand cohesion across all of
project. Provide a sample timeline, for the through the clutter, connects with target audiences, and experience to help the GFLCVB: our community intersections, we will inform,
entire agreement term, demonstrating the generates bottom-line impact.
‣Senior staff immersed in travel and tourism
inspire and impact the community.
process/work program the Vendor would
‣Brand immersion and “listen first” approach to
use to fulfil the marketing mission of the Cactus will bring a proven process and approach, deep
stakeholder engagement
A lifestyle brand is a company that markets its
GFLCVB; describe major milestones related experience in travel and tourism marketing, and some
‣A trusted agency partner – We are a trusted
products or services to embody the interests,
to planning, production and other of the most talented strategic and creative thinkers in
partner of Simpleview
attitudes and opinions of a group or a culture.
recommendations. Describe how the team the industry. We also bring a unique perspective on
‣Continuously innovating and looking ahead for
Lifestyle brands seek to inspire, guide and
would develop cost estimates and controls, your current situation, bolstered by the experience of
the GFLCVB
motivate people, with the goal of their products
indicating how they are updated, providing having helped destination communities that were in
‣“Storytelling” creative that gets noticed in a
contributing to the definition of the consumer’s
specific examples of successful similar situations. On behalf of the GFLCVB, Cactus will
crowded market
way of life.
recommendations implemented and cost
containment strategies used to maintain
project budget without sacrificing quality.
Include the following:
focus the effectiveness of our unique perspective,
experience, talent and approach on the goal of
maximizing revenue while romancing the community’s
youthful, energetic vibe, and the rewarding discoveries
‣Proven ability to maximize your budget
‣Added value
‣Rigorous attention to detail
We want to elevate the profile of Greater Fort
Lauderdale in the minds of future travelers and
business executives around the country and
Total points: Maximum 15 points
that await each traveler.
Project Approach
Phase 1: Onboarding
Phase 2: Research & Strategy
Phase 3: Brand Architecture & Identity Refinement
Subconsultants see page not found.
Sample timeline with deliverables see
page(s) 34-35.
even local residents.
Subconsultants see page(s) 92, 97, 181.
Using trusted research arms (SKIFT,
DestinationNext, and ActON) along with our
Phase 4: Creative Concept Development
Phase 5: Channel Communciations Strategy & Planning
Phase 6: Creative Execution & Production
Phase 7: Media Buying & Communications Execution
Phase 8: Launching, Tracking, Optimizing & Evaluating
Subconsultants see page 34.
Cactus will be responsible for all work associated with
this contract. While Cactus has not made any formal
agreements with subconsultants or partners to provide
specific services listed in the RFP, we will leverage our
strong relationships with top consultants, research,
media and production partners throughout the region,
nation, and world to develop and implement the best
solutions on your behalf. And we will always work to
Cost estimates and controls see page 36.
Fuseideas has an open and transparent culture
and we bring this approach to our clients every
day. We have a full set of fiscal, cost and project
management controls which allow us to manage
and report on the status of the account.
Furthermore, because we have a very high
number of public and government clients, we
have an extra set of standards of accountability
that we must adhere to.
Multiple Layers of Oversight
Daily Communication
Weekly Status Meetings
Pricing Transparency
Media Reconciliation
Status/Traffic Reports
subcontractor, Data Clique, and their proprietary
in-depth analytics, our team has gleaned Travel
Industry Trends to inform and shape our
marketing strategy and tactic proposal.
Part of our research arm, Data Clique will use
their proprietary partnership with Experian to
develop key data we can use to pinpoint
prospects who are the PERFECT FIT for the
GFLCVB tourism segmentation. Their system
accurately identifies 98 percent of American
households by more than 800 different data
attributes, providing a flexible marketing and
advertising foundation for clients of any size.
This data informs the resulting personas, which
can be summarized as, “Types of People Most
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
2) Project Approach, continued.
keep your interests, expectations, budgets, and
timelines at the forefront.
Sample timeline see page(s) 44-45.
Cost estimates and controls see page(s) 47.
Through our in-house project management software,
Cactus monitors and manages all agency staff time,
project expenses and monthly billing against agreed
upon client budgets. All third-party, out-of-pocket
expenses will be estimated and approved by you in
advance. Our media, production and project
management teams effectively manage all
subcontracted vendors to ensure budgets are adhered
to and quality is maintained. We follow detailed monthly
invoicing processes including monitoring and reconciling
all media purchases for accuracy and proof of
performance, detailed review of all agency time and
expenses incurred in the month prior, and tracking
budgets to actuals on all activities. Cactus keeps
detailed records and back-up to verify all monthly billing
and submits to an annual financial audit for other
government contracts
.
Outside Production and Out-Of-Pocket
Expenses
Timesheets
Likely to Travel to Florida: Key Attributes and
Target Populations”. We will favor our targeting
tactics to these groups as they are more highly
likely to be further down the conversion funnel.
Sample timeline see page(s) 108-114.
Cost estimates and controls see page(s)
unable to find.
2.1) Creative Portfolio
a. Provide samples of creative portfolio
under agency's current management as a
measure of creative capabilities and quality
(include printed and digital collateral, out-of
home, broadcast).
b. Provide tourism case studies that
measure return on investment (ROI) on
work developed under the agency's existing
executive or creative management. Note
-
no speculative creative work specific to
GFLCVB will be considered in the RFP
evaluation and ranking.
c. Provide explanations and samples of how
the team approaches the development
brand architecture for a destination or travel
product.
d. Provide explanations and samples of how
Samples of creative portfolio see page(s) 49-62.
Tourism case studies see page(s) 65-77
JACKSON HOLE TRAVEL AND TOURISM
GLOBUS FAMILY OF BRANDS
Samples and explanations of approach to
development of travel brand see page(s) 78-85.
VAIL
PARC MOSAIC
MEET MINDFUL
Samples and explanations of approach to travel
sales marketing see page(s) 86-87.
As highly skilled storytellers, we are adept at crafting
powerful marketing executions that artfully blend
rational boxchecking information with inspiring creative.
In addition, we have a long history of working closely
Samples of creative portfolio see page(s) 37-
50.
Tourism case studies see page(s) 52-57, 73-
79, 81-92.
ROCHESTER, MN: BRANDING CASE STUDY
PAST PERFORMANCE CASE STUDY:
TOURISM SANTA FE
PAST PERFORMANCE CASE STUDY: THE
WILDWOODS
Samples and explanations of approach to
development of travel brand see page(s) 33,
52-57, 73-79, 81-92, 97-102.
Approach to Group Sales Marketing for
Destinations may be found on 58.
Our approach to group sales marketing begins
Samples of creative portfolio see page(s)
124-132.
Tourism case studies see page(s) unable to
find.
Samples and explanations of approach to
development of travel brand see page(s) 133.
The Lightship Team kicks off every nascent
working relationship with a Brand Immersion
Session. This intensive meeting of minds takes
several hours, in which our team asks probing
questions to decipher your brand promise,
charisma, and ideal plan for growth. It’s not
easy, but anything worth doing rarely is! By
challenging clients to describe the WHY behind
their business goals, we generate crucial
conversations that will inform how we
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
2.1) Creative Portfolio, continued.
the team approaches group sales marketing
for a destination or travel product.
Total points: Maximum 10 points
with the Group Sales teams at our destination clients to
leverage the creative assets from our brand campaigns
to support their specific outreach goals. This includes
engaging them early in the creative and
communications planning process to identify how, when
and where we can dovetail our efforts to maximize
impact and ensure messaging and brand unity.
with learning and listening to gain an
understanding of the types of groups that align
well with the destination’s offerings, and what
groups are proven to build occupancy and
RevPar. Another consideration is seasonality
and looking for opportunities with group market
segments that can provide much needed
bookings in softer periods.
understand both brand identity and aspirations
for the future. This is our first step toward
melding our two teams into one team with a
shared vision and common goal.
Samples and explanations of approach to
travel sales marketing see page(s) 134.
At Lightship we pride ourselves in flanking our
creative with research and data driven decisions
for our clients. Our plan is to partner with the
GFLCVB research initiatives and bolster them
with insights from our media planner and digital
advertising partner (Data Clique) after they have
developed targeted customer profiles. when
they have developed likely customer profiles.
Through the information gleaned With the new
research and information, we will work with the
GFLCVB team to determine the most
comprehensive media plan and appropriate
spend that targets the best potential visitors at
the right time on the right channel right channels
where they are consuming information. Until that
time, we feel it is premature to place specific
numbers on specific media channels. We do,
however, recommend relying heavily on
targeted digital campaigns as our experience
has shown that not only are these among the
most effective campaigns targeting methods,
they also reap the most valuable information
that allows continual feedback based revisions
to ultimately dial in the most optimal result.
2.2) Account Management
a. Indicate how the team will handle account
management of the annual advertising
budget, including creative production, digital
production, and media placements.
b. Indicate research, overall business
intelligence and tourism industry knowledge
specific to direct marketing organizations
(DMOs) or a tourism product.
Total points: Maximum 5 points
How team will handle account management see
page(s) 88-89.
As part of our onboarding process we’ll collaborate with
the GFLCVB team, as well as other relevant marketing
partners, to align on systems and methods of
communication. And throughout our partnership we’ll
always keep your interests – meeting expectations,
budgets and timelines – at the forefront by maintaining
open, honest, and frequent communication.
How team will handle account management
see page(s) 60.
Project management and communication are
process pillars that will be very important for the
GFLCVB campaign initiatives. Given our
experience, Fuseideas is well-equipped to
manage complex projects such as this and we
have a series of protocols in place to manage
the relationship that include:
‣
Kickoff meeting
How team will handle account management
see page(s) 135.
Our proposed project management for the
GFLCVB would utilize many of the practices we
have perfected through our large-scale
production management and execution
experience with entities such as Disney and
Discovery Networks. We have put a project
management team in place that will handle
creative strategy, marketing strategy and
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
2.2) Account Management, continued.
Research, business intelligence, and tourism
industry knowledge see page(s) 90-93.
Our approach begins with the philosophy that every
project, every campaign, and every tactic starts with a
solid understanding of three key areas: your target
audiences; current industry and competitive trends; and
your business and brand. As part of this approach,
we’re committed to not only staying current on the latest
trends in consumer behavior and the travel and tourism
industry, but also to leveraging our insights, experience,
and technological innovation to identify the forces that
will continue to shape the industry in the future.
‣
Brand immersion and stakeholder engagement
‣In-market presence and representation
‣Interagency management and coordination
‣Weekly status meetings
‣Daily communication
‣Regular in-person and virtual
meetings/presentations
‣Project extranet
‣Accountability from agency principals
Fuseideas develops and finalizes a very detailed
project schedule for each of our campaigns as
well as an overall status sheet that is reviewed
weekly with the GFLCVB staff for all projects.
We also reconcile all media placed and
purchased through Strata, now called
FreeWheel.
production management. Our bid for this RFP is
based on a detailed line-item budget that
considers all aspects of the current GFLCVB
ask. We know that this will evolve
with creative and strategic discussions in
advance of the commencement of work. The
budget will include all tactics in detail, including
project management, creative
production, digital production and media
placement.
Research, business intelligence, and tourism
industry knowledge see page(s) 136.
At Lightship, we value research and data-driven
decisions to inform our decisions and guide our
creative tactics. For this project, we have already
conducted a great deal of research and gleaned
Research, business intelligence, and tourism
industry knowledge see page(s) 61-62.
At Fuseideas, we are big believers in research,
and we have utilized it effectively for our tourism
clients for many years. After reviewing your
research, it is clear that the GFLCVB enjoys a
large amount of research and these studies
should be continued. It is also clear that you
have been utilizing some of the best research
vendors available including DK Shifflet, Dean
initial insight in order to create this presentation
that we outlined in Section 2. We understand the
research initiatives that the GFLCVB has
planned and will partner to use those results to
inform the final comprehensive strategy. In
addition, this research will be supplemented by
our data partners at Data Clique who have the
resources to create specific customer profiles
that we can target to reach the goals of the
GFLCVB in a meaningful and measurable way.
Runyan Associates, and Tourism Economics.
After looking at what research you currently
have, we don’t believe a brand-new extensive
research study needs to take place. However,
there are some areas that we may recommend
supplementing the research you do have.
The two that come to mind include the following:
‣Benchmark Image Study
‣Image and ROI Study
Fuseideas would work closely with the GLFCVB
and Longwoods International to plan and
execute an initial Benchmark Study, and then
(one or two years down the road) a post-
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
campaign image and ROI tracking study.
2.3. Media Planning and Buying
a. Indicate how the team can leverage
value-added opportunities.
b. Indicate how the team would handle
industry co-op advertising opportunities and
leverage media buys and sponsorships.
Total points: Maximum 10 points
Media planning and buying value-added
opportunities see page(s) 94-95.
Cactus’ media communications team is extensively
experienced, planning and purchasing millions of
dollars of media each year, nationwide. Our planners
and buyers work hard to leverage opportunities and
negotiate added-value with every deal made – regularly
researching, analyzing, planning, and placing buys
across all paid media channels.
Handling co-op advertising and leveraging media
buys and sponsorships see page 96.
Cactus would work with the GFLCVB to determine how
best to approach the resell of the co-op space to
community partners. In some cases, the client will lead
the resell of co-op media space, as they may hold the
greatest understanding of the breadth of needs of the
community partners. In other cases, the media partner
may assist in reselling the space to local partners, as
they often have preexisting relationships with the
community partners. In either case, Cactus would
provide support by coordinating co-op partners, as well
as providing recommendations for how best to allocate
media space and effectively message to the audience.
Media planning and buying value-added
opportunities see page(s) 64-65.
One of our major core strengths is our full-
service, in-house and integrated media planning
and buying services across all forms of media.
Our major differentiator is a seamless
integration among all media services that results
in a coordinated and goal-oriented campaign
strategy for our clients, but one that fits very
tightly into a holistic creative strategy because
we believe media and creative cannot exist in a
vacuum.
Handling co-op advertising and leveraging
media buys and sponsorships see pages 66
-
71.
The first step with any co-op advertising
opportunity is for us to evaluate its value and
provide a recommendation and rationale to you
and your team. We have very deep and broad
experience with coop advertising in many forms.
AIRLINE CO-OPS
PARTNER CO-OPS
MEDIA CO-OPS
Media planning and buying value-added
opportunities see page(s) 137.
Through our proposed brand revitalization and
campaign strategy we have included many
added value propositions to enhance visitors
travel experience in Greater Fort Lauderdale.
GFL APP including AR and VR immersive
components
GFL Online Planner Enhancements
GFL Visitors Guide
GFL Webseries
Handling co-op advertising and leveraging
media buys and sponsorships see page(s)
137.
We understand that Partnership Marketing is
one of the strongest and most cost effective
ways to extend branch reach and enhance
brand value. We propose to develop, pitch and
activate partner-based integrated marketing
programs that will drive value for the Greater
Fort Lauderdale Chamber of Commerce. These
collaborations with strategic brands will support
key tactics that ultimately result in increased
hotel and resort bookings across Greater Fort
Lauderdale. Our Partnership Marketing Director
has more than 10 years of experience with a
major destination marketing organization and
has the contacts and know-how to create
innovative winwin marketing opportunities using
traditional and digital/social media channels.
3) Past Performance Evidence or
First project reference see page(s) 14, 104-110
First project reference, see page(s) 80, 73-79
First project reference see page(s) 30.
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
Knowledge and Experience
Describe prime Vendor’s experience on
projects of similar nature, scope and
duration, along with evidence of satisfactory
completion, both on time and within budget,
for the past five years. If Vendor is
submitting as a Joint Venture, then Joint
Venture’s experience shall include the
experience of Joint Venture and each Joint
Venture partner. Provide a minimum of three
projects with references.
Vendor should provide references for similar
work performed to show evidence of
qualifications and previous experience.
Refer to Vendor Reference Verification
Form and submit as instructed. Only provide
references for non-Broward County Board of
County Commissioners contracts. For
Broward County contracts, the County will
review performance evaluations in its
database for vendors with previous or
current contracts with the County. The
County considers references and
performance evaluations in the evaluation of
Vendor’s past performance.
In addition to information requested on the
Vendor Reference Verification Form,
append the following information for each
project/reference:
a. List Firm's project manager and other key
professionals involved on the
project/contract.
b. Identify if the project included any of the
following:
CommunityAmerica Credit Union (CACU)
Agency of Record Contract
Annual Agency of Record (AOR) from 2017 through
current. As AOR, Cactus provides Strategy, Planning,
creative, Media, Production / Execution, and Reporting
Project Amount listed above is annual all in budget
covering media, production and services.
First project/reference additional information
requested see pages 14, 104-110.
Second project reference see page(s) 16, 111-122
Colorado Lottery
Agency of Record Contract
Annual Agency of Record (AOR) from 2007 through
current. As AOR, Cactus provides Strategy, Planning,
Creative, Media, Production / Execution, and Reporting
Project Amount listed above is annual all in budget
covering media, production and services.
Second project/reference additional information
requested see pages 111-122.
Third project reference see page(s) 18, 98-103.
Town of Vail; Vail Local Marketing District (VLMD)
Agency of Record Contract
Annual Agency of Record (AOR) from 2016 through
current. As AOR, Cactus provides Strategy, Planning
Creative, Media, Production / Execution, and Reporting
Project Amount listed above is annual all in budget
covering media, production and services.
Third project/reference additional information
requested see pages 98-103.
Tourism Santa Fe
Tourism marketing for Tourism Santa Fe/City of
Santa Fe
Marketing/ad agency
First project/reference additional information
requested see page(s) 73-79.
Second project reference see pages 93, 81
-
93.
Greater Wildwoods Tourism Improvement and
Development Authority
Creative and Media Services
Marketing and Advertising – creative, media,
etc.
Second project/reference additional
information requested see page(s) 81-93.
Third project reference see page(s) 96.
Visit Big Sky
Visit Big Sky Destination Marketing Program of
Work
Third project/reference additional
information requested see page 94-95.
Wilton Drive Improvement District
Agency of Record
First project/reference additional information
requested see page(s) 142.
Second project reference see page(s) 35.
Disney Destinations, LLC
Disney International Planning Vignettes
Production company in charge of all aspects of
production.
Second project/reference additional
information requested see page(s) 75, 127,
135, 139-141.
Third project reference see page(s) 37.
Gay Men’s Chorus of South Florida
Agency of Record / Video Production Company
Marketing, social media, videography and public
relations services.
Third project/reference additional
information requested see page(s) 128.
i. Minority Demographic markets, including
U.S. Domestic, African American, women
owned, LGBT+ and Latino markets.
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
3) Past Performance Evidence or
Knowledge and Experience, continued.
ii. Provide description of the organization's
services, creative portfolio examples, and
specific account processes (e.g. contract
structure, billing, communication protocols
with vendor and client, etc.)
iii. Indicate the company's specific expertise
in integrated marketing communications.
iv. Identify any examples of co-op
advertising opportunities and leverage
media buys and sponsorships provided
under project/contract.
Total points: Maximum 20 points
4) Workload of the Firm
For the prime Vendor only, list all completed
and active projects that Vendor has
managed within the past five years. In
addition, list all projected projects that
Vendor will be working on in the near future.
Identify any current or future clients with any
potential conflicts of interest.
Projected projects will be defined as a
project(s) that Vendor is awarded a contract
but the Notice to Proceed has not been
issued. Identify any projects that Vendor
worked on concurrently. Describe Vendor’s
approach in managing these projects. Were
there or will there be any challenges for any
of the listed projects? If so, describe how
Vendor dealt or will deal with the projects’
challenges.
Total points: Maximum 5 points
List of all projects managed within last five years
and list of projects in the near future see pages 123-
124.
List of all projects managed within last five
years and list of projects in the near future
see page(s) 104-105.
List of all projects managed within last five
years and list of projects in the near future
see page(s) 144 - 145.
The following projects were worked on
concurrently with others. It is impossible to
define the exact overlap. We assign
management and teams to each project and
clearly spell out the expectations of work and
time frame. We have strict budget parameters
for time and resources that are carefully
managed. We have a team of freelance
professionals who we bring in who specialize in
specific areas which allows us to expand to
handle any size project. Previous projects for
Disney have had over 100 staff and free-lance
contractors involved all of whom we managed to
a successful result. We communicate with our
clients constantly to ensure that expectations
are always exceeded.
5) Location
Vendor’s Business Location Attestation Form see
Vendor’s Business Location Attestation
Vendor’s Business Location Attestation
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
Refer to Vendor’s Business Location
Attestation Form and submit as instructed. A
Vendor with a principal place of business
location (also known as the nerve center)
within Broward County for the last six
months, prior to the solicitation submittal,
will receive five points; a Vendor not
meeting all of the local business
requirements will receive zero points. The
following applies for a Vendor responding as
a Joint Venture (JV): if a member of the JV
has 51% or more of the equity and meets all
of the local business requirements, the JV
will receive three points; if a member of the
JV has 30 to 50% of the equity and meets
all of the local business requirements, the
JV will receive two points; and if a member
of the JV has 10% to 29% of the equity and
meets all of the local business requirements,
the JV will receive one point.
Total points: Maximum 5 points
page 160.
Vendor does not have a principal place of business
location (also known as the nerve center) within
Broward County.
Form see page(s) 139-140.
Vendor does not have a principal place of
business location (also known as the nerve
center)
within Broward County.
Form see page(s) 179-180.
The Vendor certifies that it has a principal place
of business location (also known as the nerve
center) within Broward County, as documented in
Florida Department of State Division of
Corporations (Sunbiz),
6) Price
Provide proposed monthly fee for Flat Fee
Services for the Initial Term (three years).
Refer to ITEM RESPONSE FORM.
Proposed monthly fee (Flat Fee Services)
must include all creative development fees,
project management, copy writing, digital
media and content strategy, media buying,
etc. Price must be submitted, in BidSync, by
the time of solicitation due date in order to
be responsive to solicitation requirements.
Points for price will be calculated as follows:
(lowest proposed price/proposer’s price) x
10 = Price Score
Total points: Maximum 10 points
Provided.
Provided.
Provided.
7) Pricing Support
Average monthly projection of level of effort (by
Average monthly projection of level of effort
Average monthly projection of level of effort
RFP No. GEN2116476P1
Advertising Agency Services
Vendor Name
Cactus Marketing Communications
Fuseideas
Lightship Media, Inc.
Provide an average monthly projection of
level of effort, including a breakdown of the
hourly fees by job classification, and total
hours for each job classification, for the
proposed project team, totaling to the Flat
Fee Services by month (proposed in item
no. 6).
7) Pricing Support, continued.
Provide Salary Rates for any positions not
included in the Flat Fee Services that might
be required in the provision of Optional
Services, Adverse Impact Services, and
Initial Branding Services.
Total points: Maximum 10 points
hours and job classification) see chart on page 131.
Salary Rates for any positions not included in the
Flat Fee Service see chart on page(s) 132.
(by hours and job classification) see Chart
on page 107
Salary Rates for any positions not included
in the Flat Fee Service see chart on page(s)
unable to find.
(by hours and job classification) see page(s)
68-71, 151-152.
Salary Rates for any positions not included
in the Flat Fee Service see page(s) 68-71.
